Renovated Workshop Elevates Our Customer Service to the Next Level

At the Belgian Cycling Factory facilities in Bike Valley, Beringen, the workspace of our Customer Service department has undergone a complete transformation. “With this thorough renovation, we have created three fully equipped workstations for our technicians. This enables us to deliver an even higher level of service to our partners and customers,” emphasizes Plant Manager Jan Van Daal.

For many years, the Customer Service workshop has been the beating heart of our Beringen production site. Bicycles pass through this space on their way to events, ambassadors, and end customers. It is also here that the very first samples of future flagship models are assembled. Recently, Belgian Cycling Factory invested significantly in the full renovation of this workshop.

Karel Lenaers, Philippe Put, Ronald Ruymen, Yves Conings

“First and foremost, we wanted to create sufficient space for our expanded team of three technicians. This required additional floor space, improved lighting, and optimized assembly standards,” Van Daal explains.

“We also invested in a so-called smart bedding machine. This intelligent, user-friendly system beds in brake pads and rotors on ready-to-ride bicycles, ensuring optimal braking performance from the very first ride. Innovation has always been a core value for us. In addition, we are introducing a Daily Shopfloor Meeting to closely monitor our KPIs on a daily basis, with one clear objective: to provide an even better service experience for our customers.”

The smart bedding machine in action

Passionate Experts

The most senior member of the team is Karel Lenaers (42), who has been working at BCF as a Customer Service Technician for three years. “Working on bikes has been a lifelong passion that grew far beyond a hobby,” he says. “I spent five years as a technician in a bike shop, and at BCF I have truly been able to turn my passion into my profession. Thanks to the renovation of our workspace, we now benefit from greater clarity and organization. Our team has also expanded, allowing each of us to focus more on our specific area of expertise. In my case, that means the Ridley and Eddy Merckx Bikes brands.”

Karel Lenaers has been working at BCF as a Customer Service Technician for three years

Yves Conings (37) focuses on Nukeproof and Aeres. “I worked for 12 years in a bike shop, where I naturally gained extensive customer service experience. I am also an avid mountain biker, both in downhill and enduro. This gives me the technical background and hands-on expertise to fully support the new Nukeproof brand.”

Yves Conings is an avid mountain biker

Philippe Put (39) previously worked at Atelier Zaaf, a bike shop in Diest that also retailed Ridley. He is responsible for intakes and warranties. “For more than a decade, I worked in accounting at a public limited company in the region, but cycling has always been my true passion. After a serious injury as a football player, I fell in love with the sport. I completed a bicycle mechanics program at Syntra and further refined my skills at home over a period of four years. This job opportunity, here in my hometown of Beringen, was a ‘now or never’ moment — and I have not regretted it for a single second.”

Philippe Put completed a bicycle mechanics program

Finally, Ronald Ruymen (59) is also part of the department. “I have 15 years of experience in the professional peloton,” says this versatile member of the BCF team. “I worked with iconic teams such as Lotto-Adecco, CSC, Mr. Bookmaker, Unibet, High Road, HTC-Colombia, BMC, and UHC. I attended the Classics and the Grand Tours, and I now bring that technical expertise and high-performance mindset to Belgian Cycling Factory.”

Ronald Ruymen has 15 years of experience in the professional peloton

With a fully renovated workshop and a strengthened Customer Service team, Belgian Cycling Factory is well prepared for the future. The result is an uncompromising commitment to delivering the very best service to riders and retailers alike.