NEWS

Nukeproof is taking a decisive step forward in top-level mountain bike racing. With confirmed programs in both World Cup Downhill and World Cup Cross-Country (XC), the brand strengthens its presence at the very highest level of the sport, across multiple disciplines, with a clear long-term vision. From gravity-focused racing to Olympic-level XCO, Nukeproof is once again where it belongs: between the tapes. Back to the top: World Cup Downhill with Nukeproof Axess Racing Nukepr

2025 was another strong year for Belgian Cycling Factory. From key product launches to strategic brand milestones, we continued to strengthen our portfolio and international ambitions. The launch of the Noah Fast — our fastest bike ever — Eddy 80, our first triathlon bike, the return of Nukeproof at the highest level and the addition of Aeres marked important steps in our journey. We brought these highlights together in a short aftermovie:

As part of the Operational Excellence programme launched in 2025, our Operations Team carried out two benchmark visits. The objective of these visits was to observe how insights from the classroom training sessions — provided by consultancy firm You Improve — are applied in practice at companies that have gone through a similar improvement journey. The first benchmark visit took place earlier this year at Vibrantz in Sittard, a manufacturer of colour pigments. The focus there

During our exclusive sales days on 12 and 13 December 2025, Belgian Cycling Factory will offer a unique opportunity to discover and purchase official team bikes at significant discounts. These are bicycles that only recently performed in the professional peloton, animated stages, and delivered victories. Visit BikeValley (Tervantstraat 2B, 3583 Paal) and find out which team bike could soon be yours. What to Expect During these sales days, we will offer team bikes from Uno-X,

From Thursday 15 to Saturday 17 November, Belgian Cycling Factory made a strong statement at Rouleur Live in London’s Truman Brewery. Ridley brought a curated selection of flagship products to the show and headlined the event with a unique moment: the presentation of a fully personalised Noah Fast to Alexander Kristoff as a tribute to his outstanding career. The activation drew sustained attention on-site and across media. Rouleur Live welcomed many of the sport’s icons: alon

Over the past few days, Ridley was present with a booth at the World Championship Expo in Marbella. On Friday, Jelle Geens stopped by to share more insights about his Triton Fast. Just two days later, he rode that same triathlon bike to his second consecutive Ironman 70.3 World Title, generating remarkable attention for both the bike and our brand. This weekend, Marbella was the focal point of the triathlon world. The ever-growing popularity of Ironman 70.3 continues to attra