NEWS

NEW WARRANTY REINFORCES LONG-TERM VISION OF FAMILY-OWNED COMPANY THAT PUTS RIDER AND RETAILER IN THE CENTRE OF ITS THINKING  Beringen, 9 January 2026 – Belgian Cycling Factory (BCF) announces a significant upgrade to its warranty policy. As of 1 January 2026, the Belgian bicycle manufacturer will offer a lifetime and transferable warranty on frames and forks for bicycles from Ridley, Eddy Merckx, Aeres and Nukeproof, provided the bicycle is registered within 30 days of purcha

Belgian Cycling Factory (BCF) has appointed its first seven international distribution partners for Nukeproof, marking a key step in the brand’s renewed global expansion. The new distributor network will cover a broad geographic footprint, with confirmed partners in: Czech Republic / Slovakia / Poland / Hungary – Zookee Ireland – CaraTrade USA – Zeitbike Canada – ARG Sports Slovenia – A2U Turkey – All That Ride Sport Romania – Mondo Frames Distribution Edward Vlutters, BCF In

Nukeproof is taking a decisive step forward in top-level mountain bike racing. With confirmed programs in both World Cup Downhill and World Cup Cross-Country (XC), the brand strengthens its presence at the very highest level of the sport, across multiple disciplines, with a clear long-term vision. From gravity-focused racing to Olympic-level XCO, Nukeproof is once again where it belongs: between the tapes. Back to the top: World Cup Downhill with Nukeproof Axess Racing Nukepr

2025 was another strong year for Belgian Cycling Factory. From key product launches to strategic brand milestones, we continued to strengthen our portfolio and international ambitions. The launch of the Noah Fast — our fastest bike ever — Eddy 80, our first triathlon bike, the return of Nukeproof at the highest level and the addition of Aeres marked important steps in our journey. We brought these highlights together in a short aftermovie:

As part of the Operational Excellence programme launched in 2025, our Operations Team carried out two benchmark visits. The objective of these visits was to observe how insights from the classroom training sessions — provided by consultancy firm You Improve — are applied in practice at companies that have gone through a similar improvement journey. The first benchmark visit took place earlier this year at Vibrantz in Sittard, a manufacturer of colour pigments. The focus there

During our exclusive sales days on 12 and 13 December 2025, Belgian Cycling Factory will offer a unique opportunity to discover and purchase official team bikes at significant discounts. These are bicycles that only recently performed in the professional peloton, animated stages, and delivered victories. Visit BikeValley (Tervantstraat 2B, 3583 Paal) and find out which team bike could soon be yours. What to Expect During these sales days, we will offer team bikes from Uno-X,

From Thursday 15 to Saturday 17 November, Belgian Cycling Factory made a strong statement at Rouleur Live in London’s Truman Brewery. Ridley brought a curated selection of flagship products to the show and headlined the event with a unique moment: the presentation of a fully personalised Noah Fast to Alexander Kristoff as a tribute to his outstanding career. The activation drew sustained attention on-site and across media. Rouleur Live welcomed many of the sport’s icons: alon

Over the past few days, Ridley was present with a booth at the World Championship Expo in Marbella. On Friday, Jelle Geens stopped by to share more insights about his Triton Fast. Just two days later, he rode that same triathlon bike to his second consecutive Ironman 70.3 World Title, generating remarkable attention for both the bike and our brand. This weekend, Marbella was the focal point of the triathlon world. The ever-growing popularity of Ironman 70.3 continues to attra

On Friday, November 7th at 11:00 AM, Jelle Geens, Ironman 70.3 World Champion, will be at the IRONMAN 70.3 World Championship Expo in Marbella. Fans and triathlon enthusiasts can meet him in person at Ridley’s Booth 17. Jelle has been riding the new Triton Fast, Ridley’s latest triathlon platform, and has been closely involved in its development. “During the development of the Triton Fast, I was in close contact with Ridley’s engineers. The result is an extremely fast triathl

We’re bringing the full Belgian Cycling Factory family to Velofollies—the Benelux’s biggest cycling show—at Kortrijk Xpo, 16–18 January 2026. From pure speed to offroad aggression and everyday mobility, discover what’s new across Ridley, Eddy Merckx, Nukeproof, and Aeres. Ridley — born to perform Meet our complete line-up: from performance gravel to all-road and pure speed. Expect fan favourites like Noah Fast and ASTR RS, plus fresh arrivals including E-ASTR and Triton Fast.

On Saturday 8 November and Sunday 9 November, the IRONMAN 70.3 World Championships will take place in Marbella. In the glamorous Andalusian seaside town, Jelle Geens will defend his world title on the Triton Fast, while Rebecca Anderbury showcases her pink eye-catcher to a European audience. Ridley will also be present at the expo on Puerto Banús Beach, which opens on Wednesday 5 November. A year ago, Jelle Geens became the first Belgian ever to win the IRONMAN 70.3 World Cha

Last Friday, 17 October, You Improve celebrated five of our managers for completing the ‘Operational Excellence’ training program. Peter Drykoningen, Niki Oeyen, Robbie Gelders, Sharon Roovers and Andy Philips took part in an intensive course over the past few months, with the goal of creating more impact on the work floor. “I can already see that we are reaping the benefits of this collaboration,” emphasized Head of Operations Robby Stas. You Improve guides organizations in

On Thursday, October 9th, the second edition of Aero Performance Day took place in the brand-new Experience Center of the Belgian Cycling Factory. This Off-Season Edition once again offered a mix of science, practice, and knowledge. gathered around a central theme: how athletes, coaches, and performance experts can optimally prepare for a new season. Led by moderator Maarten Vangramberen, participants enjoyed a day packed with insights into training, data analysis, and perfor

The UCI Gravel World Championships in South Limburg, the Netherlands, brought together the very best riders from around the world. Belgian Cycling Factory was well represented through its two brands: Ridley and Eddy Merckx. Dozens of Ridleys lined up at the start, achieving impressive results and showcasing the full versatility of our gravel lineup. Riders competed on a variety of models: from the aero-focused Kanzo Fast to the performance-driven ASTR (RS) and the all-road Gr

Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially unveiled its latest brand, Aeres,...

This Friday, Belgian Cycling Factory welcomed a very special guest. Australian former professional rider Caleb Ewan (31) sat down with...

The UCI Road World Championships in Rwanda, the first Worlds ever held on African soil, are the highlight of the season. For Belgian...

Sea Otter Europe proved to be an outstanding weekend for Ridley and Ridley Racing Team! With victories by Daan Soete and Nicole Frain,...

This month, Bike Valley is hosting the BCF Dealer Days. During these events, all BCF partners get the opportunity to discover Aeres...

Belgian Cycling Factory (BCF) strengthens its global operations with the opening of a new Asia office in Taichung, Taiwan. Following the...