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NEWS


Safety First, On and Off the Bike
At BCF, safety is a core value that goes beyond the road. While our focus is often on delivering safe, high-performance bikes to our riders, we place just as much importance on ensuring a safe working environment for our people. That commitment is reflected in continuous investments in training and education. This week, our teams are participating in a hands-on training session on the use of small fire extinguishing equipment. During this session, employees will learn how to


Built by Winners, Proven by Winners at The Traka
Last weekend, The Traka took place in Girona, Spain. We were present with several of our own colleagues—because our bikes are built by cyclists, for cyclists. Each of them lined up with their own personal ambitions, from simply finishing one of the toughest gravel events in Europe to pushing for a top performance—and they all succeeded in achieving their goals. R&D colleagues Bert Kenens and Pieter Potters, marketing colleague Dries Grosemans, and customer service colleague K


Cyclingworld Europe 2026: Strong Momentum and Clear Growth Potential for Belgian Cycling Factory
Last weekend, Cyclingworld Europe took place in Düsseldorf, Germany. With nearly 35,000 visitors, the Areal Böhler venue was fully immersed in the world of cycling. The event uniquely combines B2B and consumer audiences, creating a dynamic atmosphere and enabling direct interaction with end users. Belgian Cycling Factory (BCF) was present with its four brands and confirmed the strong potential of its portfolio within this context. As per tradition, Friday focused on business


Reusing masking plugs makes Belgian Cycling Factory more sustainable
At the Bike Valley site in Beringen, Belgian Cycling Factory operates its own in-house paint shop. Here, thousands of bikes receive their unique finish every year, fully tailored to the choices customers make in the configurator. Even within this production process, we continuously look for ways to work more efficiently and sustainably. A recent initiative in the paint shop shows how small improvements can have a significant impact. During the painting process, so-called mask


BCF heads to Cyclingworld Europe in Düsseldorf
From March 20 to 22, the German city of Düsseldorf will once again host Cyclingworld Europe , one of the most inspiring gatherings for the international cycling community. As a meeting point for brands, manufacturers, dealers, media and passionate cyclists, the event has grown into a true celebration of cycling culture. Belgian Cycling Factory will of course be present, showcasing our four brands at stand G3 in the Schmiedehalle. In addition, several of our bikes will be avai


Strong Presence for Belgian Cycling Factory at Copenhagen Bike Show
Belgian Cycling Factory looks back on a very successful participation at this year’s Copenhagen Bike Show, one of the most important cycling events in the Nordic region. With strong visitor numbers, high-quality conversations with both consumers and industry professionals, and an energetic brand activation, the event proved to be an excellent platform to strengthen our presence in the Scandinavian market. At the show, Belgian Cycling Factory created an attractive stage for it
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