Belgian Cycling Factory at Rouleur Live 2026 – Discover Ridley in London

From November 12 to 14, Belgian Cycling Factory will be present at Rouleur Live 2026 at The Truman Brewery in London. As one of the world's leading celebrations of cycling culture, Rouleur Live brings together some of the biggest names in professional cycling, innovative brands, cutting-edge technology and passionate cycling enthusiasts.

Rouleur Live has established itself as a unique event on the international cycling calendar. More than a traditional trade show, it celebrates everything that makes cycling special, combining an impressive exhibition of brands and products with live interviews, inspiring stories and appearances from some of the sport's biggest personalities.

The 2026 edition promises another impressive line-up. Across three days, visitors will have the opportunity to see and hear from riders and cycling personalities including Mathieu van der Poel, Marianne Vos, Lotte Kopecky, Mads Pedersen, Kasia Niewiadoma-Phinney, Bradley Wiggins, Fabian Cancellara and many more.

Ridley among the world's leading cycling brands

With more than 100 brands represented, Rouleur Live offers visitors the opportunity to discover a broad range of products, technologies and innovations from across the cycling industry. Ridley will be among the participating brands, showcasing its latest developments to an international audience.

For Belgian Cycling Factory, the event is an excellent opportunity to connect with the wider cycling community, meet existing partners and establish new relationships.

Join us at The Truman Brewery in London from November 12 to 14, 2026.

We look forward to celebrating cycling culture together at Rouleur Live!