Belgian Cycling Factory at Cycling Industry News Live 2026 – Meet us at stand H6

On September 20 and 21, Belgian Cycling Factory will be exhibiting at Cycling Industry News Live 2026 at NAEC Stoneleigh in Warwickshire, UK. The two-day event brings together retailers, workshops, distributors, importers, brands, manufacturers and other professionals from across the cycling industry, creating a focused platform for business, networking and new opportunities.

Cycling Industry News Live was launched in 2025 with a clear purpose: to bring the different parts of the UK cycling industry together in one place. Following the success of its first edition, the 2026 event returns bigger and better, offering an industry-wide platform where businesses can meet existing partners, discover new suppliers, explore products and exchange ideas about the future of cycling.

For Belgian Cycling Factory, the event provides an excellent opportunity to meet our UK partners and customers face-to-face, strengthen existing relationships and connect with potential new dealers and business partners. We will be present at stand H6, showcasing the latest developments from Ridley Bikes, Eddy Merckx Bikes and Nukeproof.

Three brands, two award-winning bikes

Visitors to stand H6 will be able to discover a selection of bikes from across the three brands, covering road, gravel and mountain biking. The event also comes at an exciting time for our portfolio, with two of our bikes recently receiving major recognition from the cycling industry.

The Ridley Kanzo Fast 2.0 was named Best Gravel Bike and Best Bike Overall at the 2026 BikeRadar Awards, while the Eddy Merckx 525R was crowned Race Bike of the Year. These awards underline the focus on performance and innovation across our portfolio and will be among the highlights on display at CIN Live.

Alongside these award-winning models, visitors can explore the wider Ridley, Eddy Merckx and Nukeproof ranges and speak directly with our team about the products, technologies and opportunities within each brand.

A trade show built for the cycling industry

What makes Cycling Industry News Live particularly relevant is its clear focus on the people and businesses working within the cycling industry. The event is open to retailers, workshops, mobile mechanics, online players, distributors, importers, brands and manufacturers, creating an environment designed around meaningful industry connections.

According to Cycling Industry News market data, the opportunity to speak directly with brand managers is one of the main reasons retailers attend trade shows, alongside discovering new products and finding ideas to improve their businesses. CIN Live is designed around exactly these needs, giving visitors the opportunity to meet suppliers and decision-makers directly while also discovering products and services that can support their business.

For Belgian Cycling Factory, this direct contact is equally valuable. Meeting dealers and industry professionals in person allows us to better understand the UK market, listen to feedback and discuss how we can support our partners in growing their business with Ridley, Eddy Merckx and Nukeproof.

More than an exhibition

CIN Live goes beyond a traditional trade show. In addition to the exhibition stands, the event features a dedicated demo area where visitors can experience products and an integral seminar area offering panels, talks, insights and practical ideas for businesses across the cycling industry.

The seminar programme is an important part of the event’s focus on education and knowledge sharing, covering topics designed to help cycling businesses navigate the opportunities and challenges facing the market. Combined with the exhibition and networking opportunities, this makes CIN Live a compact but comprehensive two-day event for anyone working in the cycling industry.

The event also provides a valuable opportunity to develop new business relationships, generate sales leads, strengthen existing supply-chain networks and build awareness around products and brands — all within a focused two-day format.

Meet Belgian Cycling Factory at stand H6

If you are attending Cycling Industry News Live on September 20 or 21, we would be delighted to welcome you at stand H6.

Whether you are an existing Belgian Cycling Factory partner, a retailer looking to expand your portfolio, or a potential new dealer interested in Ridley, Eddy Merckx Bikes or Nukeproof, come and meet our team. We would be happy to introduce you to our brands, showcase our latest bikes and discuss potential opportunities for cooperation.

We look forward to meeting you in Stoneleigh and to making the most of two days of conversations, new connections and opportunities across the cycling industry.

See you at CIN Live!