BCF Partner Days 2026: A First Look Behind the Scenes
The first sessions of the Belgian Cycling Factory Partner Days 2026 are officially behind us and the energy in the room has made one thing clear: this year's edition is shaping up to be one for the record books.
Dealers from across our network have been coming together at our headquarters in Beringen to get an exclusive look at what's next for our brands. From the moment they walk through the doors of the Factory of Dreams, visitors are immersed in the world behind our bikes: the innovation, the craftsmanship, and the ambition driving Belgian Cycling Factory forward.
The response so far has been nothing short of enthusiastic. Dealers leave not just impressed by the products on display, but genuinely excited about where the brand is heading in the seasons to come.
More Than Just a Bike Showcase
Partner Days is designed to be an experience, not just a presentation. Visitors get the rare chance to admire Torstein Træen's actual yellow jersey from the Tour de France up close, a tangible reminder of the level our bikes perform at when it matters most.
Beyond the display cases, the event puts our bikes directly in dealers' hands. Test rides give visitors the opportunity to feel the performance for themselves, out on the road rather than just hearing about it. Meanwhile, our various departments take the stage throughout the day to walk guests through the innovations shaping our current line-up, as well as a glimpse of the bikes of the future.
It's this combination — heritage, technology and hands-on experience — that makes Partner Days a must-attend event for anyone in the BCF network.
Relive the First Sessions
To give you a taste of the atmosphere, we've put together a recap video along with a selection of photos from the opening sessions. Feel free to share these with your contacts to give them a feel for the event, and get them excited to attend one of the upcoming dates.
Reserve Your Spot
Haven't experienced our award-winning line-up in person yet? There's still time. Reach out to your Outside Account Manager or Country Leader today to secure your place and see everything from the front row. We look forward to welcoming you at one of the next Partner Days sessions. See you there!
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