A Personal Message from Our CEO, Jochim Aerts
Thank you for taking the time to connect with us and for showing interest in becoming part of the BCF family.
We are a family-owned company, built on strong values, where the way we do business matters just as much as the results we achieve. Growth is important, but growing together, with trust, fun, and shared passion, is what drives us every day.
Since 1997, we’ve stood firmly by one promise: we are 100% dedicated to the independent bicycle dealer. Always have been, always will be. While others choose to go direct-to-consumer, we choose partnership, valuing relationships over transactions, and putting your success at the heart of every decision we make.
To make your first experience with us easy, we’ve prepared a dedicated landing page with all the content we discussed. If you have any questions or need guidance, we’re only a call or email away. We’re here to support you, reduce your risks, make working with us effortless, and help your business grow profitably.
Together, we ride. Together, we grow.
Kind regards,
Jochim Aerts
Our Business Model
Our Business Model
At Cycling Factory, our business model is built around one clear principle: Rider–Retailer Centric (RRC).
We place both riders and retailers at the core of everything we do, creating a model that is fully aligned with the realities of the market. By doing so, we minimize risk for our partners while maximizing impact, efficiency, and return.
Through RRC, we don’t just collaborate, we aim to be your most reliable and effective business partner in cycling.
Our B2B Platform
 B2B-DashboardStart your day with our dashboard - your central hub for quick access to the most essential features of the Horizon portal. |  Order BikesEasily order your bikes through our streamlined ordering page - your gateway to the latest models on the Horizon portal. |  My StatisticsGain valuable insights - track how many end consumers are viewing specific bikes on our website. |
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 Social Media HubManage your social presence with ease - find all your social media messages in one central hub. |  Communication PortalStay informed - access all you important messages and updates in one central communication hub. |  My BackorderStay on top of your orders - view and manage all your backorders, item by item, for a seamless ordering experience. |
 My StockShowcase your in-store inventory with ease - update your available bikes and let customers find them directly on our webshop. |  Media LibraryAccess all your marketing materials in one place - browse and download photos, videos and more. |