BCF Dealer Days at Bike Valley

This month, Bike Valley is hosting the BCF Dealer Days. During these events, all BCF partners get the opportunity to discover Aeres (premium e-bikes) and Nukeproof (iconic mountain bikes), while also being introduced to the latest highlights from Ridley and Eddy Merckx. The first Dealer Days are already behind us and were met with great enthusiasm.

There is plenty happening at BCF! Of course, we also like to look back on a successful summer, with a Tour de France stage win by Jonas Abrahamsen on the Noah Fast and an impressive 6th place overall for Tobias Halland Johannessen.

But our focus is very much on the future. Both Ridley and Eddy Merckx have several exciting prestige projects in the pipeline. Thanks to our Secret Room, partners are always the very first to discover these new bikes. On top of that, our Experience Center now features a fully renewed showroom, designed to present our bikes in an even more inspiring way.

The next Dealer Days will take place on September 14, 21 and 28. Interested in joining? Please get in touch with your Country Leader.

Browse through some impressions from the Dealer Days below!