Built by Winners, Proven by Winners at The Traka

Last weekend, The Traka took place in Girona, Spain. We were present with several of our own colleagues—because our bikes are built by cyclists, for cyclists. Each of them lined up with their own personal ambitions, from simply finishing one of the toughest gravel events in Europe to pushing for a top performance—and they all succeeded in achieving their goals.

R&D colleagues Bert Kenens and Pieter Potters, marketing colleague Dries Grosemans, and customer service colleague Karel Lenaers all took on the challenge across different distances. Bert Kenens and Dries Grosemans completed the 200 km course, while Karel Lenaers and Pieter Potters successfully tackled the demanding 360 km, each delivering strong performances.

A special mention goes to Dries Grosemans, who claimed victory in his age category, highlighting the competitive level within our own team.

Their presence at The Traka is more than participation, it reflects how we work as a brand. The same people involved in developing, positioning, and supporting our bikes are out there riding them in real conditions, at a high level, alongside the global gravel community.

This hands-on mindset extends beyond riding alone. The visual storytelling of the weekend was also fully captured by our own team, with Joris Put and Michiel Ariën responsible for documenting the event. Their work ensures that the authenticity of the experience—both on and off the bike—is translated into the way we communicate as a brand.

It’s a clear expression of our philosophy: bikes built for winners, by winners.