Cyclingworld Europe 2026: Strong Momentum and Clear Growth Potential for Belgian Cycling Factory

Last weekend, Cyclingworld Europe took place in Düsseldorf, Germany. With nearly 35,000 visitors, the Areal Böhler venue was fully immersed in the world of cycling. The event uniquely combines B2B and consumer audiences, creating a dynamic atmosphere and enabling direct interaction with end users. Belgian Cycling Factory (BCF) was present with its four brands and confirmed the strong potential of its portfolio within this context.

As per tradition, Friday focused on business contacts, while Saturday and Sunday were dedicated to consumers. In addition to its booth in the Schmiedehalle, BCF was also active in the demo area, where visitors could test several models, including the E-ASTR, Noah Fast, ASTR and Megawatt. In collaboration with dealer Radfieber, a total of 100 test rides were completed (60 on Saturday and 40 on Sunday). “There was particularly strong interest in the Noah Fast,” said Country Leader Germany Oliver Esselborn. The model proved to be the most requested bike during the test days.

Rising importance of the MTB and e-bike segments

Cyclingworld continues to have a strong focus on road and gravel performance, segments in which BCF’s brands clearly resonate with the audience. At the same time, growing interest in other segments was observed. “We also noticed increasing interest in Nukeproof and Aeres,” Esselborn added, confirming the rising importance of the MTB and e-bike segments.

“Our standout highlights were the Eddy Merckx titanium bikes, the Noah Fast in Uno-X livery and the Triton Fast.” In addition, the collaboration with Faxe Kondi—through its connection with Uno-X—once again contributed to enhanced visibility and overall brand experience at the booth.

BCF is currently also present at the Taipei Cycle Show. Together with earlier appearances at Velofollies and the Copenhagen Bike Show, this marks a promising start to 2026. Later this year, BCF looks forward to welcoming even more visitors at its upcoming events.