BCF heads to Cyclingworld Europe in Düsseldorf

From March 20 to 22, the German city of Düsseldorf will once again host Cyclingworld Europe, one of the most inspiring gatherings for the international cycling community. As a meeting point for brands, manufacturers, dealers, media and passionate cyclists, the event has grown into a true celebration of cycling culture. Belgian Cycling Factory will of course be present, showcasing our four brands at stand G3 in the Schmiedehalle. In addition, several of our bikes will be available for test rides during the event.

Much like Milano–Sanremo traditionally marks the start of the spring classics in professional cycling, Cyclingworld Europe has established itself as one of the first key international moments of the cycling season. The fair brings together the global bike industry in a unique setting where innovation, design and passion for cycling come together.

A unique venue: Areal Böhler

Cyclingworld Europe takes place at the impressive Areal Böhler in Düsseldorf, one of Europe’s most remarkable trade fair and event locations. The beautifully restored industrial halls combine historic industrial architecture with modern design, creating an atmosphere that is both authentic and contemporary.

Carefully modernised while preserving its original character, the venue provides the perfect setting for Cyclingworld Europe. The distinctive ambience of the Areal Böhler contributes to the event’s unique identity, offering an inspiring environment for exhibitors, trade visitors and cycling enthusiasts alike.

Europe’s exhibition for the finest cycling culture

Cyclingworld Europe has grown into one of the leading bicycle exhibitions for anyone who loves bike culture. Spread across more than 20,000 square meters of exhibition space, visitors can explore the latest innovations in road bikes, gravel bikes, mountain bikes, urban mobility solutions and cargo bikes, as well as the newest developments in e-bikes and pedelecs.

Beyond bicycles themselves, the event also highlights cutting-edge components, frame building, cycling apparel, accessories and bike-related technologies. Topics such as sustainability, safety, bikepacking, urban mobility and cycling tourism are also strongly represented, making Cyclingworld a true hotspot for the entire cycling ecosystem.

Since its launch in 2017 with around 100 exhibitors, the event has grown continuously. For the 2026 edition, more than 400 exhibitor stands representing over 500 brands are expected — making Cyclingworld Europe a unique platform within the European cycling landscape. This year, the event is expected to welcome around 27,000 visitors.

The place to be in March

Thanks to its timing at the start of the cycling season, Cyclingworld Europe has become an important annual meeting point for the international bicycle and e-bike industry. Manufacturers, retailers, media and cycling enthusiasts from across Europe gather in Düsseldorf to exchange ideas, discover new products and celebrate their shared passion for cycling.

With approximately 15 million people in the wider region, Düsseldorf also offers a vibrant economic and cultural environment, further strengthening the event’s position as one of the key moments on the cycling industry calendar.

Test rides at Cyclingworld

One of the highlights of Cyclingworld Europe is the opportunity to test a wide variety of bikes. Around 100 manufacturers will present their models not only at their exhibition stands but also in the Cyclingworld Demoworld, where visitors can experience bikes first-hand in a festival-like atmosphere.

Belgian Cycling Factory will bring about eight bikes for test rides, including the E-ASTR, Noah Fast and ASTR RS.

Test rides take place on:

• Saturday, March 21 – 10:00 AM to 5:30 PM

• Sunday, March 22 – 10:00 AM to 5:30 PM

Visitors can register in advance for a test ride via the following link:

https://www.liebasoft.com/CyclingWorld/

Additional test opportunities are also available on Friday, March 20, at the Urban Hub in Düsseldorf city center, located directly in front of the Schauspielhaus Düsseldorf.

Opening hours

• Friday, March 20, 2026 – 6:00 PM – 10:00 PM (no test rides on Friday)

  Pre-opening Spring Factory from 5:00 PM

• Saturday, March 21, 2026 – 10:00 AM – 6:00 PM

• Sunday, March 22, 2026 – 10:00 AM – 6:00 PM

Visit Belgian Cycling Factory

We look forward to welcoming visitors at stand G3 in the Schmiedehalle, where our four brands will be on display. Whether you want to discover our latest innovations, meet the team, or take one of our bikes for a spin, Cyclingworld Europe promises to be an inspiring start to the cycling season.

See you in Düsseldorf.