Discover what's new from Belgian Cycling Factory at ProDays

From 5 to 7 July, Belgian Cycling Factory will be present at ProDays, France's leading trade show for the cycling industry. Held at Paris Expo Porte de Versailles, the event brings together retailers, distributors, brands and industry professionals to discover the latest innovations shaping the future of cycling. Throughout the show, visitors can discover the newest developments from Ridley, Eddy Merckx Bikes, Nukeproof and AERES at the Belgian Cycling Factory stand.

Celebrating its 25th edition, ProDays has become one of Europe's key business events for the cycling industry. The exhibition offers a platform where brands and retailers connect, new products are unveiled and the future of cycling is discussed. With exhibitors from across Europe, the show provides the ideal opportunity to present the latest innovations and strengthen relationships with dealers and partners.

This year's highlights

Our team will be present throughout the event to showcase the newest bikes and technologies from all four Belgian Cycling Factory brands. Among this year's highlights are the Eddy Merckx 525R, the AERES Antwerp 2 and the Nukeproof Tracker FS, alongside the latest developments from Ridley.

Whether you're looking to discover our newest models, discuss future opportunities or simply catch up with the team, we'd love to welcome you in Paris.

See you at ProDays 2026!