Velofollies 2026: A Successful Showcase for Our Brands

From 16 to 18 January, the 18th edition of Velofollies took place at Kortrijk Xpo, welcoming close to 40,000 visitors eager to discover the latest developments in the cycling industry. With our brands Ridley, Eddy Merckx, Nukeproof and Aeres, we made a strong impression on both consumers and industry professionals. The event also attracted significant media attention, reinforcing the positive momentum around our portfolio and innovations.

Once again, Velofollies proved to be the ideal platform to present important product launches and strategic developments. This year marked the first appearance of Aeres and Nukeproof in this capacity at the exhibition. Nukeproof officially launched the new Tracker series on Friday, and the event also served as the moment to formally announce the partnership with Bart Brentjens’ KMC team.

Ridley introduced several key innovations, including the launch of the E-Noah, as well as the presentation of the new YUNGSTR, the Triton Fast triathlon bike and a broad range of recently released e-gravel models. In addition, strong visibility was given to Ridley’s professional and development teams, such as Uno-X, Pauwels Sauzen – Altez Industriebouw and BEAT. Ridley bikes were also prominently featured on partner stands, including Cycling Vlaanderen, Fusion, SRAM and Shimano, further underlining the brand’s strong presence across the industry.

Eddy Merckx Bikes attracted considerable attention with the launch of its new titanium models on Friday. The Corsa Strasbourg Ti and Corsa Pévèle Ti were very well received and generated strong interest and positive feedback from the renowned Merckx community.

The event was widely covered by the media, with our brands featured in outlets such as De Standaard and Vojomag. Above all, Velofollies offered a valuable opportunity to reconnect in person with our community, partners and cycling enthusiasts. We look back on a highly successful edition and already look forward to Velofollies 2027.