Nukeproof Strengthens Global Ambitions with Appointment of First International Distributors

Belgian Cycling Factory (BCF) has appointed its first seven international distribution partners for Nukeproof, marking a key step in the brand’s renewed global expansion.

The new distributor network will cover a broad geographic footprint, with confirmed partners in:

• Czech Republic / Slovakia / Poland / Hungary – Zookee

• Ireland – CaraTrade

• USA – Zeitbike

• Canada – ARG Sports

• Slovenia – A2U

• Turkey – All That Ride Sport

• Romania – Mondo Frames Distribution

Edward Vlutters, BCF International Sales Manager, commented:

“We are delighted to welcome our first seven distribution partners for Nukeproof. Several of them have been working with BCF brands for many years, while others represent new collaborations. Through these partners, riders across these markets will gain access to the full Nukeproof range via hundreds of independent retailers, supported by strong local service and expertise. This includes an all-new range of opening price-point hardtails, which will debut at Velofollies on 16 January 2026.”

BCF Founder & CEO, Jochim Aerts, added:

“Since relaunching Nukeproof in November, the level of enthusiasm from riders, retailers and distributors has been remarkable. Combined with our ambitions in World Cup Downhill and XCO, this momentum confirms that Nukeproof is well positioned for global growth.

Working with strong local distributors fits perfectly with our retailer-first strategy. As a family-owned and independent business, BCF does not sell directly to consumers, ensuring that we never compete with our retail partners. This approach strongly resonates with distributors and dealers seeking premium brands with a long-term vision and a sustainable business model.”

For distributor inquiries regarding Nukeproof, please contact: distributorsales@cyclingfactory.be